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How the 1% Rule Can Help You Find Profitable Multifamily Investments

Writer: Grace CasullaGrace Casulla

The 1% Rule is a simple yet effective tool for screening rental properties. It suggests that a property should generate monthly rent equal to at least 1% of its purchase price to indicate strong cash flow potential. For example, a $500,000 property should bring in at least $5,000 per month in rent.

How the 1% Rule Can Help You Find Profitable Multifamily Investments
How the 1% Rule Can Help You Find Profitable Multifamily Investments

Why It Matters


Quick Screening Tool – Helps investors identify properties with cash flow potential before deeper analysis.


Avoids Overpaying – Prevents purchasing overpriced properties that won’t generate sufficient rental income.


Guides Initial Offers – Assists investors in making competitive yet profitable offers.


Time-Saving Metric – Allows investors to quickly eliminate properties that don’t meet cash flow goals.


Helps Set Investment Goals – Provides a benchmark for evaluating potential deals and setting clear investment strategies.


Supports Long-Term Wealth Building – Ensures steady rental income, contributing to financial stability and growth.


Final Thoughts


The 1% Rule is a great starting point for evaluating multifamily properties. While it’s not the only factor to consider, it serves as a helpful guideline for investors seeking cash flow and profitability in their real estate ventures.



 
 
 

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